Listen, whether you do a #1 brown or pink tint or you use a subtractive method like a mirror coating, it gives a little reduction in the discomfort glare of a light source.
No, you don't protect your eyes a lick, especially compared to outdoors (and we need the harmful UV anyway).
Yes, you could achieve the exact same thing by adjusting the color temperature and the luminance of your screen.
It's a fad. People want it. I have it on mine (comped by Zeiss). I actually like the way it feels (like I like a brown sunlens vs a gray: complete matter of subjective taste).
It's not very much more expensive than a regular AR coating, which is demonstrably beneficial.
So I don't push it, but if asked I say I like mine for comfort, but it's not protective.
End of story.