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Choosing a Credit Card Processor [#R016]

Every practice needs to pick a processor in order to run credit cards.

But how do you go about choosing the right one?

Should you just go with the ones promising low rates?
Is service important too?
And what about ancillary services, such as check verification, cash advance, or gift cards?
Should you just go with your local bank?

In this ODwire.org Radio show, Adam and Paul sit down with Matthew Focht, President of Tru Processing.

Tru is a consulting firm that helps small businesses choose the processor that’s the best match for their needs.

Matthew reviews the most important issues when choosing processors and helps you figure out some of the
“tricks” that processors like to use to boost their profits.

If you run credit cards in your office, this is a show you won’t want to miss.

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Boosting Second-Pair Sales with Tom Bowman [#R015]

Do you feel uncomfortable promoting second-pairs or upselling in your optical?

Ever wondered how to boost your sale of second-pairs without sounding like a used car salesman?

In this ODwire.org Radio interview, long-time ODwire.org member and consultant Tom Bowman gives his tips on how to make it happen, even for the most reticent sales person.

If you are responsible for optical sales in your practice, you won’t want to miss this one!

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Surviving a Natural Disaster: Strategies for Saving your Optometric Practice [#R014]

With much of the east coast still reeling from the effects of Sandy, people are trying to return to some sense of normalcy.

This radio show is all about how your practice can financially survive a natural (or man-made!) disaster.

The broadcast features a panel of insurance experts including Ken Rudzinski, CFP of Heritage Financial Consultants, David C. Alleva, CIC and Michael Alleva, CIC of the Alleva agency.

Topics covered include:

The important types of insurance coverages for your practice, including Business Interruption insurance
How to decide on deductible sizes when buying
What you should do BEFORE making a claim
How to report a claim, your rights and responsibilities
How to best work with your insurance carrier
Whether or not to use Public Adjuster

No area of the country is immune to natural disaster. Listen today because the next time, it may be you in mother nature’s path!

If you have an immediate question and you wish to communicate with David Alleva,CIC

David C. Alleva, CIC
The Alleva Agency
500 Simpson Drive
Chester Springs, PA 19425-9547
610-458-3632
610-458-3216 fax
dalleva@allevainsurance.com

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Inside the American Optometric Foundation with Dr. Mark Bullimore [R#013]

The AOF is a philanthropic organization that develops and provides financial support for optometric research and education in vision and eye health.

Dr. Mark Bullimore, past President and current Development Director, sits down with us to discuss all things AOF!

Learn more about:

The core mission of the AOF
The process of how they award grants to ODs/Researchers
The growth of their endowment over the past decade
Irv Borish’s relation to the foundation (including funny stories about his (nude) artwork!)

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All About the American Academy of Optometry with Dr. Karla Zadnik [#R012]

Ever thought about joining the American Academy of Optometry?
Or wanted to learn more about the purpose and mission of the Academy

On today’s show, Dr. Karla Zadnik, current President of the AAO stops by ODwire.org Radio to discuss with us:

The mission of the AAO
How to become a member of the academy
The differences between the AAO and the AOA
How you can become a Diplomate in the AAO
Details about the AAO’s Annual Meeting & what the experience of attending is like.

If you’ve got any follow-up questions for Dr. Zadnik, please post them in this thread!

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The Genesis of the AOS & Analysis of the BC Trial [#R011]

If you’ve been interested in how the whole board certification dust-up started, this interview will help you get some perspective.

Because in today’s show, Paul and Adam sit down with Dr. Michael Rosenblatt, a founder and Board Member at the American Optometric Society to discuss:

How and why the American Optometric Society was formed
The political challenges of working in organized optometry
What the outcome of the board certification trial means to the average OD
His take on where the AOS will be headed in the coming weeks and months

If you’ve got any follow-up questions for Dr. Rosenblatt, please post them in this thread.

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The History of the Residency Program at the VA with Dr. Ken Myers [#R010]

Dr. Ken Myers, the man who (nearly) single-handedly created the optometric residency program at the Veterans Administration talks about how he developed the program, and the necessity for residency programs in modern optometry.

He also discusses the latest controversies in board certification & gives his prediction on whether it will survive in its current form.

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Disability Insurance for ODs – Protecting Yourself [#R009]

Episode 9: Disability Insurance for ODs – Protecting Yourself

Ken Rudzinski, CFP, talks with us all about how and why ODs should obtain disability insurance.

We discuss how to evaluate plans, how much coverage is enough, and we take an in-depth look at the disability insurance plan currently offered by the AOA.

If you rely on your income as an ECP to provide for your family, then you don’t want to miss this show!

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Building a High-End Eye Care Practice [#R008]

Episode 8: Building a High-End Eye Care Practice

Dr. Steve Silberberg describes his experience of building a high-end private practice from scratch.

Learn how Steve did it & how you can start cultivating a high-end image from day 1.

Topics include picking a location, staffing the practice, and marketing tips.

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The Nuts and Bolts of Medical Billing [#R007]

Episode 7: The Nuts and Bolts of Medical Billing

Return guest Dr. Steven Nelson picks up where he left off in a previous interview, discussing the actual nuts-and-bolts of how clinicians can start billing medical visits in their own practices.

Steven has practiced in a wide variety of settings and has been able to dramatically boost both his gross and net through these medical billing techniques.

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